Since the sixties, Brionvega is synonymous with stylistic innovation,
technology, and aesthetic sense.
Make yourself comfortable, relax in your best armchair, and create the right atmosphere to express your frame of mind: it’s worth the effort. You’re about to relive a unique experience. A great protagonist is about to return, the “music of gestures” which only the Radio-phonograph Brionvega can bring into your world. This is music with the acoustics you prefer, generated by unique and studied movements, only for those like you who know how to appreciate small and infinite differences. It’s much more than music, it’s slow music: measured instants, anxious waiting that the groove interrupts as soon as the stylus touches it, setting the tone for a performance reserved for connoisseurs only. Make room for Radio-phonograph and give yourself all the time you deserve.Even before the performance, enjoy the history originating in the seventies. Those were the years of great revolutions, and the design is evidence of this climate with its reinvented forms, content and materials. Radio-phonograph is witness to this era and its brilliance. In 1965 the Achille brothers and Pier Giacomo Castiglioni transformed the structural concept from architecture to apply it to design, planning a monument to music, conceived to become an island on which to rest all the existing instruments designed to reproduce it. Radio, record player and loudspeakers were enclosed in a unit with solid construction, as unique as a work of art, the precious fruit of artisan know-how.
The appeal and exclusiveness of the product which is entirely hand made, piece by piece, characterize the essence of Ra-dio-phonograph RR226, the evolution of the original RR126. The artisan experts are entrusted, today just like then, with the construction of the unit and loudspeakers in wood, never identical, never “perfect” since they’re not serially produced, but always splendid and unique. Just like the singular artisan stands, obtained from cast aluminium which is brushed, polished and lacquered.The new Radio-phonograph Brionvega reintroduces a model loyal to the original in its details but evolved in its technology to greatly enhance its performance.
Make yourself comfortable and focus: Radio-phonograph rekindles a world made of perfectly balanced spaces and sounds, each unique. Radio-phonograph owners stand out for their singular personality and character, just like the instrument itself. It’s enough, day after day, to have the certainty of rediscovering it in order to rediscover yourself. The experience with Radio-phonograph is an unexpected encounter, just like the love of your life, requiring not quantity of time but quality of time.And if you’re trying it for the first time: be aware that you are about to listen, read and observe, touch or better yet graze the chapter of an entirely extraordinary history. Are you ready for this profound experience?In 2004 SIM2 Multimedia, leader in the production and marketing of high-end videoprojection systems, acquired the Brionvega division dealing with audio products and the license to use the brand, in order to manufacture and market new products or new versions of historical Brionvega products. With its headquarters and factories located in Pordenone, SIM2 operates directly in Germany, Great Britain and United States, has a commercial office in Shangai and operates in 45 countries through specialized dealers.
Given the difference between SIM2 and Brionvega in terms of products offering, sale channels and marketing strategy, it has been necessery to establish a new company – BV – wholly owned by SIM2 but autonomous in its commercial and marketing policy, in order to manage the Brionvega products through new sale channels and a dedicated marketing strategy. The SIM2/BV strategy is to realize a range of products consistent with the past of the brand, reinterpreting and technically upgrading its successful stylistic lines, and confirming them as “cult” objects by harmoniously combining tradition and modernity, Italian-style.